TV ad rates soar ahead of India , Pakistan ICC Champions Trophy finals Television advertising rates for Sunday’s cricket final between India and Pakistan are 10 times the normal price, industry sources said, as millions of fans are expected to tune in for a clash that last time ranked among the six most-watched sporting events. Pakistan, the lowest-ranked team at the Champions Trophy tournament, upset host and favourites England to set up a final with defending champions India, feeding a frenzy for a game that commands a fanatical following in the region and among its diaspora. A 30 second spot during the final to be broadcast by Rupert Murdoch’s Star Sports is expected to cost nearly 10 million rupees ($155,267), far higher than the 1 million rupees that advertisers pay on average for most Indian shows, said a person involved in buying ads. Most of the TV spots for the final, to be played in London, were pre-booked with firms such as Nissan Motor, Intel Corp, Emirates, Chines...